Benefits of VR for emotion analytics
- Prior experiences (priming effects)
- Being looked at by others
- The emotional responses of others (social contagion)
- The responses of others to our behaviour
- The appearance and behaviour or others
- The presence of others
Not all individuals experience emotions in the same way, yet traditional methods of measuring emotion either lack objectivity, ignore the context or are subject to subjectivity which affects the validity of the results.
emteq lab’s latest Virtual Reality (VR) technology builds on over 40 years of research into the relationship between facial expression and emotion, measuring arousal (level of activation or excitement) valence (whether a reaction is positive, negative or neutral) and action.
Their proprietary technology uses multimodal, biometric sensors within a virtual reality headset. By pairing this technology with VR immersive environments, emotional responses are measured in conditions that simulate real-world situations. The sensors within the headset monitor responses in heart rate and heart rate variability, facial electromyography (EMG), skin conductance, eye movements, and bodily motion to provide the most ecologically valid platform to quantify emotion more accurately and objectively.
White Paper Analysis Areas
Successful storytellers, creators, teachers and trainers understand the role emotion plays in driving engagement and influencing behaviours. The majority of commercial applications for emotion evaluation have been for testing audience responses.